How a Reluctant Cook Learned to Stop Worrying and Love the Recipe Card

The Story

I found Gousto the way all modern miracles happen – through targeted Instagram ads during Great British Bake Off commercials. Three factors sold me:

  1. My 47th consecutive Thursday pesto pasta
  2. A lettuce that liquefied in my fridge (RIP)
  3. £10 off first box for watching a 30-second reel of a perfectly golden chicken schnitzel

First impressions? Arrived in a Woolworths-worthy cardboard box with ice packs. I half-expected a passive-aggressive note about my life choices, but found instead:

  • Pre-portioned sriracha (no more $8 bottles expiring after one use)
  • Recipe cards with Euro-to-American measurements
  • A free Freddo Frog chocolate (Britain’s version of a participation trophy)

The Experience

Gousto_logo_white_strapline_redbackground (1) - Product Management Jobs - Powered by Mind the ...

Monday Night Reality Check: Attempted the ‘Speedy Korean Beef Bibimbap’ after a 9-hour workday. Discovered:

  • ‘20-minute’ recipes take 35 mins when you confuse sesame oil for olive oil
  • Crispy rice is just burnt rice with commitment
  • My kids will eat ANYTHING with gochujang (parenting hack unlocked)

Unexpected Wins:

  • Learned to quick-pickle veggies (now do this with Costco cucumbers)
  • Reused paprika-dusted sour cream as nacho topping
  • Actual text to friend: “Turns out ‘courgette’ is zucchini. My Ratatouille Era begins.”

Let’s Break It Down

Pros

  1. No More ‘Zombie Aisles’: Saved 2hrs/week avoiding Tesco’s cereal aisle existential crises
  2. Portion Control for Americans: Meals designed for UK appetites = realistic serving sizes (sorry, Texas)
  3. Global Flavors Without Jet Lag: Went from Lagos-style peanut stew to Kyiv chicken in 4 days
  4. Stealth Health Wins: 80% meals hit 5-a-day veg quota without sad ‘diet’ labels
Home cooking made easy with Gousto * Eating Covent Garden

Cons

  1. Occasional ‘Herb Heists’: Got 3 sprigs of thyme for 4-person meal – now keep a windowsill plant
  2. Plastic Guilt: Recycle 3-5 bags/week (but ice packs make great picnic coolers)
  3. Wine Pairing FOMO: Recipes assume you’ll drink tap water like a peasant

Real Talk

Perfect For:

  • Busy expats craving comfort food from home (looking at you, Texans missing queso)
  • Couples doing ‘why don’t we cook together more?’ damage control
  • Parents teaching teens to cook before uni (RIP my smoke alarm) it’s NOT For:
  • Paleo/kete diehards (too many carbs, not enough elk meat)
  • People who think ‘meal prep’ is reheating Uber Eats

Hacks That Saved Me £££:

  • ‘Double Duty’ Proteins: Add extra chicken to Thai curries, use leftovers for lunch wraps
  • Spice Bank: Saved cumin/coriander packets for taco Tuesdays
  • Veg Scrap Soup: Freeze leftover onion tops/carrot nubs for broth
Gousto Reviews - 3 Reviews of Gousto.co.uk | Sitejabber

The Bottom Line

After 26 boxes (yes, I spreadsheet-ed):

  • Cost: £4.50/serving – cheaper than Pret, pricier than beans on toast
  • Time Saved: 7 hours/month not deciphering ‘chop vs dice’
  • Surprise Benefit: Finally understand Great British Menu contestants

Final Verdict: If adulting was a meal kit, it’d be Gousto – occasionally messy, surprisingly rewarding, and way better than eating cereal over the sink.

User Opinions

References

[1] Gousto Review - Comprehensive Analysis for 2025

[2] Gousto Review - Comprehensive Analysis for 2024

[3] Our 2023 Impact Report and how we’re making a real difference

[4] Our 2022 Impact Report: How We’ve Levelled Up Our Green Game …

[5] How We Raised Our Sustainability Game in 2021 | Gousto Blog

[6] Gousto review | Tried & tasted: Gousto recipe box - Women’s Health

[7] Gousto review: Is it worth the hype? - talkSPORT

[8] Case Study: Gousto - BGF

[9] Gousto case study - IAB UK

[10] Entrepreneurship and Business Analysis of Gousto: A Study - Desklib

[11] Gousto Case Study: from Dragons’ Den to a 300m Valuation

[12] Gousto CEO: Becoming a coach made me a better leader

[13] Healthy Eating Made Easier with Gousto’s New Report - UAVA