How a Reluctant Cook Learned to Stop Worrying and Love the Recipe Card
The Story
I found Gousto the way all modern miracles happen – through targeted Instagram ads during Great British Bake Off commercials. Three factors sold me:
- My 47th consecutive Thursday pesto pasta
- A lettuce that liquefied in my fridge (RIP)
- £10 off first box for watching a 30-second reel of a perfectly golden chicken schnitzel
First impressions? Arrived in a Woolworths-worthy cardboard box with ice packs. I half-expected a passive-aggressive note about my life choices, but found instead:
- Pre-portioned sriracha (no more $8 bottles expiring after one use)
- Recipe cards with Euro-to-American measurements
- A free Freddo Frog chocolate (Britain’s version of a participation trophy)
The Experience
Monday Night Reality Check: Attempted the ‘Speedy Korean Beef Bibimbap’ after a 9-hour workday. Discovered:
- ‘20-minute’ recipes take 35 mins when you confuse sesame oil for olive oil
- Crispy rice is just burnt rice with commitment
- My kids will eat ANYTHING with gochujang (parenting hack unlocked)
Unexpected Wins:
- Learned to quick-pickle veggies (now do this with Costco cucumbers)
- Reused paprika-dusted sour cream as nacho topping
- Actual text to friend: “Turns out ‘courgette’ is zucchini. My Ratatouille Era begins.”
Let’s Break It Down
Pros
- No More ‘Zombie Aisles’: Saved 2hrs/week avoiding Tesco’s cereal aisle existential crises
- Portion Control for Americans: Meals designed for UK appetites = realistic serving sizes (sorry, Texas)
- Global Flavors Without Jet Lag: Went from Lagos-style peanut stew to Kyiv chicken in 4 days
- Stealth Health Wins: 80% meals hit 5-a-day veg quota without sad ‘diet’ labels
Cons
- Occasional ‘Herb Heists’: Got 3 sprigs of thyme for 4-person meal – now keep a windowsill plant
- Plastic Guilt: Recycle 3-5 bags/week (but ice packs make great picnic coolers)
- Wine Pairing FOMO: Recipes assume you’ll drink tap water like a peasant
Real Talk
Perfect For:
- Busy expats craving comfort food from home (looking at you, Texans missing queso)
- Couples doing ‘why don’t we cook together more?’ damage control
- Parents teaching teens to cook before uni (RIP my smoke alarm) it’s NOT For:
- Paleo/kete diehards (too many carbs, not enough elk meat)
- People who think ‘meal prep’ is reheating Uber Eats
Hacks That Saved Me £££:
- ‘Double Duty’ Proteins: Add extra chicken to Thai curries, use leftovers for lunch wraps
- Spice Bank: Saved cumin/coriander packets for taco Tuesdays
- Veg Scrap Soup: Freeze leftover onion tops/carrot nubs for broth
The Bottom Line
After 26 boxes (yes, I spreadsheet-ed):
- Cost: £4.50/serving – cheaper than Pret, pricier than beans on toast
- Time Saved: 7 hours/month not deciphering ‘chop vs dice’
- Surprise Benefit: Finally understand Great British Menu contestants
Final Verdict: If adulting was a meal kit, it’d be Gousto – occasionally messy, surprisingly rewarding, and way better than eating cereal over the sink.
User Opinions
- Just started with Gousto and got my…Just started with Gousto… ★5
- I have tried other box deliveries and I…I have tried other b… ★5
- I’ve been with gousto for around 3…I’ve been with gousto for… ★5
- The food is varied and very tastyThe food is varied and very… ★5
- Been with Gousto over 4 and a half…Been with Gousto over 4 a… ★5
References
[1] Gousto Review - Comprehensive Analysis for 2025
[2] Gousto Review - Comprehensive Analysis for 2024
[3] Our 2023 Impact Report and how we’re making a real difference
[4] Our 2022 Impact Report: How We’ve Levelled Up Our Green Game …
[5] How We Raised Our Sustainability Game in 2021 | Gousto Blog
[6] Gousto review | Tried & tasted: Gousto recipe box - Women’s Health
[7] Gousto review: Is it worth the hype? - talkSPORT
[9] Gousto case study - IAB UK
[10] Entrepreneurship and Business Analysis of Gousto: A Study - Desklib
[11] Gousto Case Study: from Dragons’ Den to a 300m Valuation
[12] Gousto CEO: Becoming a coach made me a better leader
[13] Healthy Eating Made Easier with Gousto’s New Report - UAVA