Berlook Review: Affordable Fast Fashion Hits and Misses from a Reluctant Shopper

How I Became a Berlook Guinea Pig

It started with targeted ads. You know the drill – you Google “affordable workwear” once, and suddenly Instagram bombards you with ads featuring impossibly chic French girls holding oat milk lattes. After the 12th Berlook ad showed up while I was doomscrolling during a work Zoom call, I caved. The promise of Zara-level trends at half the price felt too good to ignore.

First Impressions:

Website straight out of a Scandinavian daydream (think: millennial pink accents and models who look like they’ve never eaten carbs)
Checkout process suspiciously smooth – my wallet didn’t even have time to protest
Shipping from China took 11 days to reach my Brooklyn apartment (quicker than some US-based retailers, surprisingly)

Explore New Arrivals on berlook.com

The Great Closet Experiment

Daily Wear Diary:

Day 3: Wore the viral balloon-sleeve blouse to Trader Joe’s. Got asked if it was Reformation ($250 vs. $29 – score!)
Day 7: Machine-washed the linen trousers. They survived, but now look like I borrowed them from a 2003 Avril Lavigne video
Day 14: Tried layering their puff-sleeve dress over jeans à la Instagram. Looked less Parisian cool, more toddler who dressed themselves

The Good, The Bad, and The Polyester

Pros:

Price-to-Style Ratio: Built a capsule wardrobe for under $200
Size Inclusivity: Options up to 3XL (though see cons section for caveats)
Surprise MVP: Their basic tees outlasted my Madewell ones
Euro-Friendly: Multiple payment methods and VAT included

BERLOOK Fashion Try On Haul 2022 | Eco Friendly & Recycled Clothing - YouTube

Cons:

Sizing Roulette: Ordered medium pants that could fit two of me, while the ‘oversized’ sweater felt like a crop top
Fabric Bait-and-Switch: That ‘silky’ slip dress? 100% polyester party
Returnpalooza: $7 return fee stings more than a bad Tinder date

Real Talk for Western Shoppers

Who It’s For:

Fast fashion lovers who rotate their wardrobe seasonally
College students needing interview clothes without taking out loans
Festival-goers wanting ‘grammable outfits without commitment

Best Offers Await at berlook.com

Pro Tips:

Treat size charts like IKEA instructions – measure twice, order once
Combine orders with friends to hit the $75 free shipping threshold
Steam clothes while binge-watching Netflix – wrinkles hide a multitude of sins

The Verdict

Berlook is the TJ Maxx of online fashion – you’ll find some diamonds in the rough if you’re willing to dig. While I wouldn’t wear their pleather pants to meet the in-laws, their trendy tops and dresses have become my go-to for Zoom meetings and coffee runs. At these prices, even the occasional miss feels more like a cheap thrill than a financial disaster.

SUCH CUTE SWIMWEAR & COVERUPS 😍 | Berlook Try-On Haul | Summer 2023 - YouTube

Final Rating: 3.5/5 stars ⭐️ - Perfect for filling wardrobe gaps without emptying your wallet, but keep expectations in check and a steamer handy.